Quality without compromise is the guideline of SWM Motorcycles. 


The goal is to manufacture technologically advanced but affordable motorcycles equipped with strength and reliability. 


Performance checkups and reliability control are supported by state of the art test areas. Testing throughout and at the end of the manufacturing cycle ensure final quality certification of the product.


The SWM goal is not only to manufacture motorcycles, but produce them well, with passion, and to satisfy clients' expectations.


That’s why the Quality Control department carefully supervises all products; it’s a high level process, with a deep know-how and specific tools. Control is enforced in each step of the project, to obtain exemplary quality manufacture.



Design and production are exclusively made In Italy, using parts extensively tested to guarantee the best component at the best price.  


The exclusive design of the new SWMs is clean, flowing, functional and light. It is inspired by deep brand tradition and original style that made the brand famous in the past.


SWM uses advanced hardware and software instruments to explore the latest concepts and to develop every aspect.


Particular care is dedicated to color choice, graphic design and research of specific materials, with the goal of creating a connection with traditional models while ensuring cutting edge style.



SWM Motorcycles enjoys the knowledge of a big company, founded by a team of skilled technicians allowing it to manage any aspect of  motorcycle creation directly from their Italian headquarters .


From engine to chassis, from electronics to style: everything is designed internally with manic precision, taste, and the experience of Italian workers.


The SWM team enjoy 360° know-how that starts from design and goes to research, development, product tests, quality control, production, and distribution.

R&D is the keystone of SWM activity, based on experience, built on competition, and a team who have specific design knowledge about chassis and engines. SWM boasts a prestigious R&D department that works with the most advanced technologies.



SWM motorcycle assembly is undertaken in a modern and technical assembly plant designed to ensure maximum reliability and the best efficiency standards. That’s why it’s not seen as a simple assembly of parts, but as an accurate composition of elements able to obey the highest quality ranges.


The deep technical knowledge, the advanced Italian manufacturing cycle and the soundness of Shineray Group, allowed us to be competitive in the market and shoot ahead in a short time frame, with well defined plans.


SWM Motorcycles is a motorcycle company that builds high quality motorcycles

with an Italian soul, in state of the art headquarters.

With support from an experienced technical staff driven by a great motivation and grown in a territory rich in motorcycle history, SWM has re-emerged as a result of a partnership between Apelio Macchi and Daxing Gong. Macchi worked previously as the Technical Manager for Cagiva, Aprilia and Husqvarna where he obtained 51 world titles (46 with Husky, 5 with Aprilia).  Gong is a successful Chinese businessman and the head of Shineray group. Shineray is a large scale manufacturer of two and four wheel vehicles as well as industrial products in China. The majority of SWM staff are ex Husqvarna staff who previously worked under Macchi.

In the early Seventies, the fabulous Italian 4 stroke bikes started to struggle competing against the more powerful foreign 2 stroke. As a result two riders and friends with the same passion for off-road decided to build their own motorcycle, establishing SWM (Speedy Working Motors). Three models were created with 50, 100, and 125 cc Sachs engines that during their racing debut conquered prestigious spots, impressing the audience with their technical features.

Since its first appearance in 1971, WM's competitiveness bred prestigious successes in off-road competitions that lasted for over a decade. The international debut was in Spain in 1971, during a race of the European Championship in which Pierluigi Rottigni finished second in the 125 class and Giuseppe Signorelli finished third in the 100 class. That was the start. Other titles include the Italian Motocross 125 title won the following year by Afro Rustignoli and the bronze medal in the European 125 Endurance class by Rottigni. These victories made the Italian Company shoot ahead. More victoriesincluded the Six Days Silver Vase, the European Endurance and Kart titles, a Trial world title, and several Trial and Motocross national titles, with a sixth place in Motocross 250 class in 1981.

M O T O M A N     D I S T R I B U T I N G

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